From concept to revenue during the Covid-19 lockdown period in 2020 - Tuuti is a Method & Class internal project.
Tuuti is for small businesses, charities and service providers who would like to accept small payments, tips and donations. The product is a contactless & cashless payment service that doesn't require any hardware.
Simply scan a QR code, choose an amount of money to send and confirm.
Our approach was heavily influenced by Eric Ries, the author of The Lean Startup.
"The Lean Startup method teaches you how to drive a startup - how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.”
It's a great approach for reducing risk in the development of products, by building, testing and learning. This continuous feedback loop means that you don't sink lots of time and money into a feature or product for which there is no market. Instead, you're able to gain understanding about your customers' interest without fully developing the product.
In the case of a small payments platform there could be endless applications, so it was important for us to apply these principles to establish product market fit.
Fun, friendly, playful - three words that help influence people to give Tuuti a try. We wanted the brand to standout and be noticed against any backdrop.
Read about the Tuuti brand in more depth.
The user experience had to feel lightweight and effortless to use, keeping touch points and interactions to a minimum. We implemented Apple Pay and Google Pay to streamline the checkout process. In three simple steps the user can locate a recipient and send their small payment.
To deliver on the goals we set out, careful consideration was given to engineering a platform that would enable us to pivot and scale going forward. We made our tooling decisions based on this - providing flexibility should we need to adapt in the future.
The design and engineering team worked closely, developing a component library bringing consistency across interfaces. Design systems are a great tool for scaling fast, leveraging faster development pipelines for new features.
Stripe enabled us to handle transactions in a secure, fast and reliable manner.
Learn more about the engineering process in Gary's article.
We're writing an ongoing series of articles deep diving into the nitty gritty of the Tuuti project. Take a look at the Lockdown Look In series on our blog.
